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Here is the Strategy That is Winning Interviews and Landing Jobs in a Competitive Job Market

When was the last time you read something new and different about job interviews that  improved your interview performance, impressed the interviewer, and dramatically increased your chances of winning the interview and landing the job - I mean before today?

Active Interviewing Book

 

My Guarantee

No career coach, recruiter, training program, or interview book can guarantee you a job. However, using the approach you will learn in this book, I will guarantee four important things:

  • You will be fully prepared for your interviews
  • You will have an excellent interview presentation to use in your interview
  • You will be far more confidant and less anxious going into your interviews
  • Once the interview is over you will feel like you did a good job and you will be proud of your performance
An impressive guarantee for an interview book, wouldn’t you agree?
Eric Kramer, Author


"Active Interviewing is a great book. In today's climate, job seekers need as much help as they can get. Things have changed and it is not enough to simply send out a resume anymore. This book definitely gives you an advantage when it comes to finding a new job. It is written in a straightforward, easy-to-understand format which I really like. While it is a large book (8 1/2 x 11, and almost 300 pages) it is a quicker read than it first appears. The author has broken the information down into many smaller sections which makes it easy to digest the truckload of information which this book contains. To me, this makes it easier to use and to comprehend the points that Mr. Kramer is trying to get across to potential job seekers.

This book is packed full of great tips about branding yourself, selling yourself to potential employers, and how to successfully present yourself during the interview process. Active Interviewing contain much too much information for me to try to list everything it covers in this review, so I will simply say that it is totally complete. I can't think of anything that this book leaves out. If you are looking for a job or just thinking of changing positions, I believe that you will find that this book has much to offer you and is well worth the price. I highly recommend this book to anyone who is going through the process of finding a new job. In my opinion, this book could just give you the edge that you need to be in control of your own destiny in the job market. Highly recommended!" 
Dr Bohdi Sanders

CLICK HERE TO BUY THE BOOK- Active Interviewing: Branding, Selling, and Presenting Yourself to Win Your Next Job

           

 

 

Introduction to Active Interviewing- Branding, Selling and Presenting Yourself to Win Your Next Job

What another interview book!

There are over 3000 interview books listed on Amazon and 105 million hits on Google for “job interview”, does the world need another interview book; do you? I think you do, but why?

There are two important reasons. The first is good candidates like you are losing jobs they should be landing due to poor interview performance. Many candidates try to prepare for interviews but their preparation is inadequate and they make job losing errors or their interview performance is average or poor- not enough to land a competitive job. Even with all the available information, candidates continue to commit more mistakes in the interview than any other stage of the job search process.

Over the course of a year, I speak with thousands of job seekers about job search and more specifically about his or her interviews. Almost every job seeker I speak with is anxious about interviewing, does not look forward to being interviewed, and once their interview is over don’t think they did their best. This demonstrates that the books available today simply do not have the high-level information and strategies to help candidates prepare for interviews, perform well in their interviews, and win the job over stiff competition.

I am Tired of the Same Old Same Old

The second reason, related to the first, is I am tired of reading the same old interview advice over and over again with no new information to help candidates compete in today’s competitive job market. Over the past four to five years, I have read everything I could find about job interviews. The majority of the information is about how to answer specific interview questions; helpful but totally insufficient to win interviews. The rest of the information is basic, showing up on time, good handshakes, how to dress, eye contact, turn off your cell phone, be enthusiastic, be likeable, don’t talk too much or too little, and so on. This book is based on an entirely new, tested, and dramatically effective approach to interviews; treating the interview as a sales call and developing a sales oriented interview presentation. Using a sales approach and developing an interview presentation, has helped hundreds of candidates win their interviews and land the job. This approach is new, innovative, and targeted towards landing a job in today’s hyper-competitive job marketplace.

It’s Not Job Search its Career Management

This book is not only about job interviews. It is about helping you find a job you love and earning the money you deserve. It is about developing a set of skills that will help you win your next job interview and carry you throughout your career. Job search and interviewing are just one phase of career management. Career management is an ongoing process in which you are engaged every day of your working life. In this book, you will learn about personal branding, identifying problems needing solving, presentation skills, storytelling, your personal success factors, listening, and how to win interviews. These are all important career management skills.

This Book Will Challenge You- Are You up for It?

“When it rains, most birds head for shelter; the Eagle is the only bird that, in order to avoid the rain, starts flying above the cloud.”- unknown

As I mentioned, this book is not about how to dress and shake hands correctly it is about higher level strategies and tactics that will differentiate you and win job interviews. None of what you will read requires extraordinary levels of expertise in skills like sales and giving presentation. You will learn how to use basic sales skills (which you have) and basic presentation skills (which you have) to vastly improve your interview performance. However, this book will challenge you to approach interviews more assertively with a proactive rather than reactive mindset. It will challenge you to take charge of your interviews and make sure you perform well. And, it will challenge you to take a broken interview process and fix it to your advantage.

This book proposes a bold and audacious approach to job interviews

Success comes from standing out not fitting in.
Don Draper, Mad Men

Taking a sales approach in an interview and using a new and unique approach, an interview presentation, is different “out of the box” thinking. Thus it is bold and audacious and not for everyone. Many candidates are more comfortable staying with the tried and true and are concerned that by straying off the well-worn interview path they risk losing the job opportunity. I agree with these candidates, being uncomfortable using a bold and audacious approach will doom a candidate to failure. However, for those candidates that are comfortable with doing something unique and different, being bold and audacious differentiates them, impresses the interviewer, displays a comfort being innovative, and will vastly improve their odds of winning the interview. So, paraphrasing Dirty Harry, Do you feel bold and audacious candidate, well do you?”

“I am convinced the presentation won the day for me. I so impressed a skeptical hiring manager with my interview presentation that he told me he was recommending me for the job when we completed the last page. He complimented me three times during the presentation as to its value in an interview. The presentation was a road map for me to follow during our discussion. It helped me keep on track and ensure I covered all the points to demonstrate my value and get the job offer.”

Mark, Management Professional

Something For Every Level of Job Seeker

I have written this book so it will be of value regardless of the experience level of the reader. The basic approaches and techniques remain the same for every experience level, only the content changes. For example, the interview presentation template format remains the same for entry level candidates and CEO candidates. The only difference will be the level of experience and the type of job requirements communicated by the presentation. Both entry level candidates and CEO candidates benefit from selling themselves in interviews. After all, if a car salesperson is selling a Ford or a Mercedes the basic sales skills remain the same only the product’s features (and cost) change.

Here is My Guarantee

No career coach, recruiter, training program, or interview book can guarantee you a job. However, using the approach you will learn in this book, I will guarantee four important things:

  • You will be fully prepared for your interviews
  • You will have an excellent interview presentation to use in your interview
  • You will be far more confidant and less anxious going into your interviews
  • Once the interview is over you will feel like you did a good job and you will be proud of your performance

An impressive guarantee for an interview book, wouldn’t you agree?


CLICK HERE TO BUY THE BOOK- Active Interviewing: Branding, Selling, and Presenting Yourself to Win Your Next Job

 

CLICK HERE AND SEND ERIC KRAMER A VOICE MESSAGE

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Table of Contents

Expand each of the sections below to view the contents of the chapters of Active Interviewing-Branding, Selling, and Presenting Yourself to Win Your Next Job

Chapter 1 - Job Interviews Are Broken

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Chapter 2 - Job Search as a Sales Process

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Chapter 3 - The Interview as a Sales Call

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Chapter 4 - Using Basic Sales Skills in Your Interviews

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Chapter 5 - The Interview Presentation: An Overview

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Chapter 6 - Creating Your Personal Brand

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Chapter 7 - Critical Job Requirements

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Chapter 8 - Link Your Background to the Critical Job Requirements

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Chapter 9 - Your Value-Adds and Significant Selling Proposition

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Chapter 10 - Tell Stories That Engage and Persuade

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Chapter 11 - Personal Success Factors

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Chapter 12 - Your Strategic Action Plan

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Chapter 13 - Why Hiring You Is a Good Idea

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Chapter 14 - Asking Powerful Questions

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Chapter 15 - Develop an Interview-Winning Presentation

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Chapter 16 - Present with Impact

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Chapter 17 - Advanced Interview Tips

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Epilogue

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